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If you are looking for the best SEO content optimization tool, choose from two of the best options available today:Phrasevs. surfer SEO. In this guide we'll cover:
- A Summary of Phrase and Surfer SEO
- Best features between Phrase and Surfer SEO
- Keyword research and content optimization options are each available
- Phrase and surfer SEO Priation
If you have used Phrase or Surfer SEO, please comment below and let us know which content optimization tool you would recommend.
Table of Contents
- How to Test Phrase vs Surfer SEO
- What is phrase?
- main features
- What is Surfer SEO?
- main features
- Phrase Pricing vs Surfer SEO
- phrase prices
- SEO prices for surfers
- Phrase vs Surfer SEO: Detailed Comparison
- content planning
- Creation of content outlines
- Editor for content and recommendations
- Write full articles
- Which is Better: Phrase vs Surfer SEO?
- Other AI SEO tools to try
How to Test Phrase vs Surfer SEO
Each of these programs can be purchased directly from the official website. Use the links below to get started:
- Phrase
- SEO for surfers
Before we break down Phrase vs. Surfer SEO in more detail, let's take a look at the two.
What is phrase?
KI-Phrasenhelps you optimize all your content and blog posts. Minimize the time spent researching and writing quality content on your website. With Phrase AI, writing high-converting, SEO-optimized articles is as easy as clicking a button.
Phrase includes a dashboard that automatically identifies and ranks your best content opportunities based on data from Google Search Console, helping you gain insights into what you need to work on next.
Phrase improves search engine optimization and drives conversions by using AI to answer your visitors' questions. Frase's rapidly evolving suite of AI-powered tools helps you easily identify the questions your audience is asking online. Then quickly create optimized content that can answer those questions.
main features
- Assemble well-researched content summaries in minutes instead of hours
- Click "Write for me" in the text editor and instantly generate high-quality, high-converting content
- Phrase allows you to benchmark your content against your top search competitors
- It includes a dashboard that highlights new content opportunities and prevents existing articles from slipping down the rankings.

What is Surfer SEO?
SEO for surfersis a content optimization platform that helps you create a great lead that ranks on the first page of Google. Surfer SEO works in all languages and helps you create a perfect content strategy to ensure your articles rank high.
Surfer SEO is a leading SEO tool that helps writers and digital marketers streamline and improve their content strategies. Surfer SEO uses artificial intelligence to enable users to do this
- Build quality backlinks
- increase traffic to your website
- Enterprise reach at scale.
You can also use this tool to write data-driven content that lands on the front page of search engines. You can import your article into Surfer SEO and get specific recommendations on what to improve to rank higher. This includes alternative keywords for targeting and missed content opportunities.
Surfer SEO provides insights into the right keywords, word count, and article structure so you can increase your chances of ranking high. It is the number one in-house SEO tool to optimize your website and ensure it is of high quality.
main features
- Helps you create an optimized plan for your domain, niche and audience
- Create an article outline in minutes that you can customize to your desired tone and voice.
- Get policies based on best performing pages
- Content suggestions that improve your positioning
- Learn how to get on the first page of Google with Surfer SEO's quick and easy audit tool

Phrase Pricing vs Surfer SEO
In this section, we compare the price levels and features between Phrase and Surfer SEO.
phrase prices
Phrase offers 3 different subscription levels. Included in each plan is:
- Content Publishers
- custom templates
- schematic generator
- Automated content summaries
- Google search analytics
Phrase also offers an SEO plugin for $35/month that offers unlimited access to Phrase AI Writer and other premium features.
Basic: $44.99/month ($39.99/month if paid annually)
- For people starting out with SEO and content optimization
- 1 user seat included
- 30 documents credits
- Unlimited document sharing
Equipment: $114.99/month ($99.99/month if paid annually)
- For content SEO teams that need advanced features
- 3 Sears users included
- Unlimited documentary credit
- Unlimited document sharing
- Integration mit Google Docs
Corporate: Contact Frase for pricing as these are custom plans for any size
- For agencies and in-house SEO teams growing at scale
- Unlimited user seats, document credits and document sharing
- Integration mit Google Docs
- API access and custom onboarding
SEO prices for surfers
Surfer SEO offers 3 subscription levels. All plans include:
- content planner
- SERP-Analyzer
Basic: $59/month ($49/month if paid annually)
- 10 content editors/month
- 20 exams/month
- PNL free for the 1stS tmes
Pro: $119/mo ($99/mo paid annually)
- 30 content editors/month
- 60 audits/month
- Unlimited NLP
- Invite 3 team members
Business: $239/mo ($199/mo paid annually)
- 70 Content-Publisher/Monat
- 140 audits/month
- Unlimited NLP
- Invite 10 team members
- White label and API access
Phrase vs Surfer SEO: Detailed Comparison
content planning
Scheduling summaries of content in Phrase is pretty easy. By entering your target keyword in the schema builder section, you can see all the "People Also Ask" results and related questions (all sourced from Google) for frequently asked questions related to your search term.
If you have the SEO add-on ($35/mo), you can also view monthly search volume here and choose keyword modifiers to focus your results based on user intent.

Surfer SEO's content planner generates your entire content strategy with dozens of relevant topics and keywords in minutes. Enter a keyword and you will get dozens of ideas based on that specific keyword. In addition, relevant keywords are grouped by topic.
The content planner is neatly organized and offers many different keyword possibilities at once. It will also group keywords by search volume and help you dominate your niche.
Creation of content outlines
Creating content outlines in Phrase is easy:
- First, start a new document.
- Enter your destination search query (up to 3)
- Choose your search type
- Click Create Document
You can remove irrelevant fonts and add additional fonts if needed. You can also save templates to use in later articles to save even more time.
Phrase also lets you use automatic content summarization for an AI-generated content summary. Enter a few lines about your keyword and background context and click "Write for me" and Phrase AI will generate a content summary for you to use.
Surfer SEO's Content Outline Builder 2.0 lets you speed up writing with AI. You enter your keyword and Surfer AI generates titles, headings and subheadings, all based on unique content across the web. Just paste it into your report and save a lot of time.
Surfer SEO also allows you to save each article in AI templates for easy typing and use for future reports.
Frase vs. Surfer-SEO, both options do a great job of creating content outlines that you can use to jump-start your article writing.

Editor for content and recommendations
With Phrase, the content editor is very easy to use. Write your content based on your keywords and Phrase will use its NLP (National Language Processing) and AI content optimization to rank your content. It shows you the keywords that are missing from your content and checks the frequency of the keyword for over- or under-use.
If you already have content on your website, you can use the "Import Content" feature to optimize it by pasting your article url into phrase and get recommendations on what to improve.
A special feature of the Phrase Content Editor is the topic heatmap, which visualizes how your article compares to competing articles.

In Surfer SEO's content editor, you write your content on the left side and on the right side your content is rated 100 points and offers recommendations on different titles, headlines, subheadings and more. Surfer's SEO text editor uses artificial intelligence to check the importance of each word on your competitor's pages.
Surfer's content editor will indicate you're ready to publish when you've reached your maximum content score and all keyword phrases turn green. the chrome extension.
Once you've optimized your content, create some internal links with the Surfer SEO Audit Tool and it will give you recommendations on all your existing articles to ensure you hit every key phrase and secure all your online traffic.

Write full articles
One advantage Surfer SEO offers is full integration with the Jarvis Conversion AI tool.
Conversion AIis a powerful tool that uses artificial intelligence (nicknamed Jarvis) to generate content. Write quality copy designed to generate more sales for your business and attract more readers. The conversion is very easy to use. Just select the skill you want to write, fill in your details, and let Jarvis get to work.
Conversion can save you hours writing smart, original content relevant to your business. It has over 10,000 customers and thousands of great reviews to back it up as a top article generator tool.
So if you want to write comprehensive articles, then Phrase vs Surfer SEO has a clear winner for you.
Click here to read the full Conversion AI review.

Which is Better: Phrase vs Surfer SEO?
Phrase vs. Surfer SEO, both are great content optimization tools and worth trying.
Set is best for:
- Connection to your website for personalized recommendations on what to write
- Visualization of your item compared to your competitors in a heatmap
Surfer SEO is best for:
- Writing advanced article summaries based on artificial intelligence
- Provide real-time feedback on your article as you write it.
Both software programs constantly provide updates to improve their services.
If you've tried both services in the past or currently, we'd like to know which one you prefer between Phrase and Surfer SEO.
Other AI SEO tools to try
Here are some other AI SEO tools you should try:
- Alli IA
- DiB
- squirrel
- Link hunter
- I can classify
- Morphio-KI
- beer market
- COLORS
- MarketMuse
- shiny edge
- transparency
- Page Optimizer Pro
- overcoming
- SE classification
- WordLift
- NexODN
Have more questions about Phrase vs. Surfer SEO? Which AI SEO tool did you end up trying?
Comment below and let us know!
FAQs
Is Surfer SEO any good? ›
Yes, Surfer SEO is super useful for creating SEO content and updating existing page content. We religiously use Surfer at DemandSage, followed by popular SEO tools like Semrush (review). When you create or optimize content with Surfer it — analyzes 500+ on-page signals in one sweep.
How do you use SEO Jasper and surfer? ›- Step 1: Turn on SEO Mode. Navigate to your Workspace settings and turn on the SEO Mode. ...
- Step 2: Open a new Document. Create a new document or go to an existing document to begin. ...
- Step 4: Refresh the page once logged in. ...
- Step 5: Learn more about Surfer SEO.
What Is Surfer SEO and What Does It Do? Surfer is a tool designed to help SEO-optimize written content, like blog posts and articles. It works by analyzing the content of a page against “500+ on-page” signals. It also has a built-in keyword research tool.
How can I improve my SEO surfer score? ›- Write new pieces while optimizing for SEO.
- Optimize old content to meet today's SEO standard.
- Rank higher to increase organic traffic.
- Lastly, save yourself from the wrath of research that comes with being neck-deep into SEO.
- Ahrefs: SEO Keyword Tool. ...
- Google Search Console: Top SEO Tool. ...
- SEMRush: Marketing SEO Tools. ...
- KWFinder: SEO Keyword Tool. ...
- Moz Pro: SEO Software. ...
- Ubersuggest: Keyword Tracking Tool.
- Answer The Public: Free SEO Tools. ...
- SpyFu: Free SEO Tools.
Users and SEO experts agree that Semrush is one of the most powerful and feature-rich SEO tools available today. Use Semrush for keyword research as well as for conducting in-depth audits of your website, creating and tracking PPC campaigns and improving your overall rankings in search engines.
Is Jasper Ai good for SEO? ›Using Jasper, you can expect SEO-friendly content that can help rank at the top. Jasper AI has strong in-built optimizing tools to elevate your work and take your content to the next level. You can speed up your work up to 5 times faster using Boss Mode in Jasper.
Is Surfer SEO free? ›Wherever you are, Keyword Surfer will help you validate your content ideas and streamline your content creation research process with data relevant to your location. There's a reason this is Surfer's most popular and most used tool! It's 100% Free.
Can you use Surfer SEO for free? ›Can I use Surfer SEO for free? Yes! Surfer offers free access to Grow Flow for new domains with less than 100 impressions per day! You can take advantage of Grow Flow to grow your domain until you reach 100+ impressions and activate the full power of the tool!
Who owns Surfer SEO? ›We've spoken with Lucjan Suski of Surfer SEO to see how he bootstrapped his SaaS company from just an idea to $7 million in annual recurring revenue (ARR).
Who is king of SEO? ›
But in the end, the golden rule of SEO is that Content is the King. It is not because of a search engine, but it is for your site visitors. A page that is read by people is better than a page that is read by bots.
What is the golden rule of SEO? ›The 'Golden Rule” of SEO is: Understand your customers' needs and create an SEO experience that satisfies those needs - from the search result listing, to the first impression the visitor gets when landing on the page, to the ability for the visitor to quickly and easily find the content she is looking for.
Is 70 a good SEO score? ›A good SEO score is between 80-100. A score in this range indicates that your website is meeting the top quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.
What is NLP Surfer SEO? ›While Google created its NLP algorithms for general purposes, Surfer NLP is a little bit more SEO oriented. It will help you optimize your new articles from the beginning or enhance your old, existing content.
Is an SEO score of 80 good? ›A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher. Others say that a score within the 70s is passable.
What is the best optimization tool? ›- Clearscope.
- Surfer SEO.
- MarketMuse.
- Frase.
- Dashword.
- SEMrush's Content Marketing Platform.
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
- Step 1: Keyword Research. ...
- Step 2: Content Marketing. ...
- Step 3: On-Page SEO. ...
- Step 4: Link Building. ...
- Step 5: SEO Outsourcing.
Best seo expert in the world, Stephan Spencer is a three-time author under the O'Reilly Media brand,best seo expert in the world and search engine optimization expert, inventor, podcaster, speaker, and founder of Netconcepts.
Which is the best tool for keyword research for SEO in 2022? ›The best free keyword research tool for advanced SEO
Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.
Which page builder is best for SEO? ›
- Wix.
- Squarespace.
- Weebly.
- DreamHost WP Website Builder.
- WordPress.com.
The best AI assistant for SEO Optimized long form content. Jarvis is an advanced content creation tool for various marketing purposes, and bloggers and anyone involved in web content are aware that is essential to create SEO-optimized content.
Which is better copy AI or Jasper? ›Jasper has some of the same features as Copy AI. However, it doesn't excel at short-form content in the same way that Copy AI does. Instead, Jasper is best for long-form content like a blog post or landing page — and even for that I find the results a little suspect sometimes.
What is the cheapest SEO tool? ›- What Are Affordable SEO Tools?
- SEO PowerSuite — Value Priced Desktop SEO Tools.
- Mangools — Affordable SEO SaaS Tools.
- Serpstat — All In One SEO Platform.
- Ubersuggest — A Lower Priced SEO Tools Option.
- Raven Tools — Integrated Platform for SEO and More.
- Keywords Everywhere — Affordable Keyword Research.
- Google PageSpeed Insights.
- Ahrefs Webmaster Tools.
- Answer the Public.
- Google Analytics.
- Google Search Console.
- Ahrefs' Backlink Checker.
- Google Ads Keyword Planner.
- SERPSim.
- Google Analytics.
- Google Search Console.
- Ahrefs Website Checker.
- Screaming Frog.
- Synup Listing Scan.
- Answer the Public.
- Google Keyword Planner.
- Google Trends.
SEO is worthwhile if you have the right strategy in place and work with a partner that knows how to get results. About 93% of online experiences begin with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. So, SEO provides an impressive return on investment (ROI).
Which is a free SEO tool it must be used in optimization? ›Google Analytics
With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn't. Google Analytics is one of the best free SEO tools that every digital marketer should be using.
Ubersuggest is an SEO tool that helps users generate keyword ideas and also gain insights into competitor traffic to improve their content marketing strategy.
When did surfboarding become popular? ›The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish and evolve in the early 20th century, with its popularity peaking during the 1950s and 1960s (principally in Hawaii, Australia, and California).
Where is surfer SEO based? ›
The bootstrapped technology company is based in Wrocław, Poland. As of March 2021, Surfer SEO has twenty-five employees.
How old is surfboarding? ›The earliest evidence of surfing history can be traced back to 12th century Polynesia. Cave paintings have been found which clearly illustrate ancient versions of surfing. Along with many other aspects of their culture, the Polynesians brought surfing to Hawaii, and it became popular from there.
Who is Google king? ›Larry Page: Google's king of search.
Is SEO still alive? ›There are a lot of rumors about whether this is the end of SEO or not. Some people might say that SEO is dead. So RIP SEO (1997-2023). It is, that SEO isn't Dead yet, It is still alive and kicking!
Why is content king in digital marketing? ›Where Did the Phrase 'Content is King' Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.
Which SEO technique should be avoided? ›Don't over-prioritize keywords
Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.
- White-Hat SEO. ...
- Black-Hat SEO. ...
- Gray-Hat SEO. ...
- On-Page SEO. ...
- Off-Page SEO. ...
- Technical SEO. ...
- International SEO. ...
- Local SEO.
What is a Good Page Speed for SEO? A good page speed for SEO is three seconds or less. A fast-loading page speed will help your SEO efforts, as Google rewards fast sites over slow ones. Keep in mind mobile page speed as well in your optimization efforts.
How do you become #1 in SEO? ›Typically you get to number 1 by having a good online reputation. Well-known brands have good reputations. These brands rank at the top of Google, too. Reputation is increased by the number of quality web pages that link to any page on your site.
How do I know if SEO is working? ›- Impressions. ...
- Traffic from Organic Searches. ...
- Number of Pages Ranking. ...
- Number of Backlinks. ...
- Referrals from other websites. ...
- Domain & Page Authority. ...
- Brand Mentions. ...
- Conversions.
Which algorithm is best for NLP? ›
- Support Vector Machines.
- Bayesian Networks.
- Maximum Entropy.
- Conditional Random Field.
- Neural Networks/Deep Learning.
- Rules-based system. This system uses carefully designed linguistic rules. ...
- Machine learning-based system. Machine learning algorithms use statistical methods.
- Usage of relevant words and phrases.
- Title and H1.
- Headers and paragraphs structure.
- Content length.
- Images occurrences.
- OG data existence.
- Main keyword, partial keywords, NLP, and True Density usage.
- Enter the URL you want to review.
- Hit the “Perform SEO scan” button.
- Get the results from the Google SEO analysis, your website will automatically be scored on a 0 – 100 scale.
- Review and address the possible SEO issues returned by the Google lighthouse analysis.
KDS Between 30% and 70% - Moderate Difficulty Keywords
These will usually have good search volumes (hence the difficulty), but not so much competition that it's not feasible. Thus, these are your best best when it comes to selecting the right keywords as you have a realistic chance to compete for these.
The short and sweet review is: Shopify offers an excellent set of SEO tools, covering all of the basics that an online store could need. For more advanced SEO features, you'll have to look in Shopify's app store, but chances are it'll have what you need.
What's the best online community for SEO specialists? ›- Google Webmaster Help Community. It's no surprise that this forum is the first on our list. ...
- Warrior Forum. Warrior Forum is one of the largest marketing community forums out there. ...
- V7N Webmaster Forum. ...
- Wicked Fire. ...
- Digital Point. ...
- Black Hat World. ...
- Reddit (SEO section) ...
- Quora.
SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm but that is to be expected. If you are considering SEO for your website now is a good time to get started.
Will SEO exist in 5 years? ›1. Will SEO exist in 5 years? SEO is not going to be eliminated over the next five years because social media and search engines are more than likely going to merge. Facebook has already begun doing so, doing an average of more than 1.5 billion searches every day. Twitter also partnered with Google.
Why do people hate SEO? ›Others end up hating SEO because they're taken in and waste their money on something they thought was SEO but wasn't. Either way, it's not a pretty public face that some associate with SEO. This leads to what I've called crap hat SEO. Crap hat SEO produces the second terrible public face that people see.
What are the 3 types of SEO? ›
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
- Use Keywords In The Right Places.
- Keep Users On Your Site Longer.
- Find “Suggest” Keywords.
- Delete Zombie Pages.
- Do An Industry Study.
- Add Related Keywords to Your Content.
- Add Text to Infographics, Podcasts and Videos.
- Update Old Pages.
- Rand Fishkin. Rand Fishkin is the founder and former CEO of Moz, an inbound marketing software company that doubles as an SEO powerhouse. ...
- Brian Dean. ...
- Danny Sullivan. ...
- Neil Patel. ...
- Matt Cutts. ...
- Cyrus Shepard. ...
- Barry Schwartz. ...
- Vanessa Fox.
- Finding Trusted Information. ...
- Taking a Comprehensive Approach. ...
- Convincing Others that SEO Matters. ...
- Paving the SEO Road. ...
- The Importance of a Great SEO Strategy.